Kasan Francis
The person you talk to builds the work. I’m the founder and developer, based in Valdosta, Georgia.

I started with software that had to survive the workday
I spent more than eight years building software inside real businesses before starting FWA. First came sales and operations software for a manufacturer, grown from a database tool into a browser application used every working day. Then a custom point-of-sale system used in daily retail.
That work taught me to start with the process, not the interface. A screen can look polished and still fail the person trying to quote an order, finish a sale or get through the next task.
I use the same standard for websites. First, I figure out what your customer needs to do. Then I build the shortest reliable path to the call, quote request or booking you actually want.
“You’re hiring my judgment as much as my hands. That only works if I tell you what fits, what doesn’t, and when another option makes more sense.”
- No account manager and no hand-off
- You always know who owns the next step
- I’ll say when a bigger team or existing product fits
- Process first, screens second
You always know what’s happening and what comes next
We talk goals, then I make your free mockup
Pages, price and dates go into a written agreement
You review the key screens before I build
You get a private preview on your phone
I check forms, speed and every screen
You approve it, then I put it live
Focused Sites take about a week. Growth and Custom take about two weeks, starting once I have your content.
Tell me where things stand. I’ll tell you honestly whether I can help and what it would take.
Kasan FrancisBook a Call With Me→