SEO that isn't smoke.
The fundamentals of getting found, done properly and measured by the business they bring in. No secret tricks, no monthly report you can't read.
The Approach
The honest version of SEO.
Most SEO pitches sell mystery: algorithms, hacks, a guaranteed spot on page one. Here's the truth: nobody controls Google. What actually works is unglamorous. A technically clean site, content that answers what your customers search for, and consistent local signals. That's what I do, and I'll show you exactly what changed and why.
If your money would be better spent elsewhere, on a faster site, better copy, or a Google Business Profile cleanup, I'll say that instead of selling you a retainer.
The work, concretely.
Technical SEO
Speed, structure, indexing, schema markup: making Google’s job easy.
Local SEO
Google Business Profile, consistent business listings, city pages that rank.
On-page & content structure
Pages that answer real searches, with a hierarchy Google and humans both follow.
Measurement
A plain-language report tied to calls and bookings, not rankings screenshots.
This is for you if…
- Customers say "I didn’t know you existed," and you’ve been here for years
- Your competitors show up first for searches you should own
- You’re getting traffic that doesn’t turn into contact
- You’ve paid for SEO before and never understood what you bought
What "working" means here.
Being found by people already looking for what you sell, in your cities, for your services, and having the numbers to see it: search visibility, site visits, and the calls and form submissions they produce. If those don't move, we change the plan. That's the measurement, not a rankings chart.
How it runs.
Audit
A fixed-price, plain-language review of where your site stands and what’s holding it back. Yours to keep, whoever you hire.
Fix the foundations
The technical and structural work the audit surfaced.
Build the signals
Local profiles, content, and structure, month by month.
Measure & adjust
Monthly plain-language reporting; the plan follows the results.
Pricing
An audit to start. A number you can read.
SEO Audit
$50 fixed
The complete picture of where you stand and what to do, useful whether or not we work together after.
Monthly SEO
from $150–$300/mo
Depending on scope, cancel anytime. Anything outside the plan is quoted before it happens.
No long contracts, no "trust the process" invoices. Every month states what was done and what it produced.
Your SEO, done by the person who builds the sites.
SEO agencies hand your account to whoever's available. Here, the person tuning your search presence is a developer. The technical half of SEO isn't outsourced or approximated, and site fixes get made, not listed in a PDF for someone else to do.
SEO works best on a site worth ranking. See Web Design. Ongoing SEO upkeep is also part of Website Management Pro.
Fair questions.
No — and nobody honest can. What I guarantee is real work, explained plainly, measured by results you can verify.
Find out where you actually stand.
One fixed-price audit. Plain language, real findings, yours to keep.