Web Applications
Stop forcing your process into software that doesn’t fit.
- Your process has rules standard software can’t handle
- Staff enter the same information in several places
- Current workarounds cost time or cause errors
- You need customer access or reporting built around your workflow
- Staff permissions need to match how your business operates
- Standard software already handles the process well
If existing software fits, I’ll say so.

What you can build
- Custom CRM systems
- Booking systems
- Internal business applications
- Customer information in one system
- Scheduling built around your workflow
- Customer access and reporting
- Staff permissions
- Desktop, tablet and phone browser access
Start with the workflow
We map the workflow, rules, users and problems the software must handle.
We agree on scope, price, schedule and key screens.
You review working software in stages with the people using it.
Important workflows are documented, with hosting and support in place.
Scoped before development starts
Custom CRMs, booking systems and business apps
Scope, price and schedule agreed before work starts
Fair questions
Can you connect it to software we already use?
Often. It depends on the software, the access it provides and what you need the connection to do. I confirm that during scoping before it becomes part of the proposal.
Can you move our spreadsheet data?
I’ll assess the files first. Some data may need cleanup before it can be imported. The proposal will state what can move and what preparation is required.
How long will it take?
It depends on scope. The proposal includes the schedule before work starts. I focus the first release on the work that needs to function first instead of trying to build everything at once.
Will it work on phones?
It can be designed for desktop, tablet and phone browsers. Which screens need the most attention on each device is decided during scoping.
Who owns the software and data?
Ownership of the software and data is set out in the proposal and agreement before work starts. You’ll know those terms before approving the project.
Why build custom software instead of using an existing tool?
Custom work makes sense when your process has rules standard software can’t handle, staff repeat the same data entry, or current workarounds create problems. If an existing product already fits the job, custom development probably isn’t worth paying for.