Tropical Pools makes it easier to get pool care in Jacksonville.
Tropical Pools is a family-owned pool service and repair company in Jacksonville, Florida. I built Bud Smith a new website with dedicated service pages, local search setup, and easy ways for pool owners to call or request a free quote.
A trusted pool business with a website holding it back.
Bud Smith runs Tropical Pools, a family-owned Jacksonville business with over 30 years of experience caring for residential and commercial pools. From weekly cleaning and green pool recovery to equipment repairs, he handles the work that keeps pools ready to enjoy.
Most business comes through repeat customers and referrals. His existing website had two pages, unfinished template content, and a desktop layout that shrank on phones. Bud wanted a better way for new customers to find his services and get in touch, without waiting weeks to launch.
Pool owners needed a clearer way to reach Bud.
Someone dealing with a green pool or broken pump needs to know whether a company handles the problem and how to reach them. The old site made both harder than necessary.
- Make calling easy from any page, especially on phones.
- Explain each service before a customer needs to ask.
- Give pool owners a short way to request a free quote.
- Show where Tropical Pools works and what customers say.
- Help Jacksonville customers find the right service through search.
Two directions, one clear choice from Bud.
Bud didn't have a logo, so I redrew one using the palm trees from his Facebook page. Its green and blue gave the website a starting point. I showed him two homepage directions through a private preview. He chose the brighter design, with a pool and palms leading the page.
One call settled the details. Bud chose not to publish prices, hours, or an address, approved using his Google reviews, and checked the service lists. He read every page before launch.
Built around the questions pool owners actually ask.
Call From Anywhere
Pool owners can tap to call from every page, with a phone bar that stays available as they scroll on mobile.
Request a Free Quote
Customers describe the job, share their location and contact details, and send a request straight to Bud's inbox.
Find the Right Service
Dedicated pages explain cleaning, green pool recovery, and equipment repairs, so customers can check what's covered before calling.
Built for Local Searches
Service pages, Jacksonville-area information, and local business details help search engines understand what Tropical Pools offers and where.
Reviews and Request Tracking
Customers can read Bud's Google reviews, while call taps and quote requests are tracked so he can see website activity.
Clear pool care, on any screen.
Bright pool imagery and straightforward service information lead visitors toward a call or free quote, whether they're browsing on a phone or computer.
A clearer way for customers to reach Tropical Pools.
Tropical Pools now has a finished website that explains its services, shows where Bud works, and gives customers direct ways to get in touch. Bud can also track call taps and quote requests. The new logo and colors carry across the site.
Does your website make it easy to call?
Book a Free Call→Let the finished yard do the talking.
Read Case Study→